Technical seo
On your website, you might be creating the most thoughtful, engaging content in the world—the kind of content that instantly turns casual users into customers. However, your efforts will be in vain if search engines are unable to properly browse and index your website. Technical SEO is crucial for this reason.
It’s similar to attempting to sell a house. Even if your interior (content) is worthy of “Architectural Digest,” your house won’t pass inspection (Googlebots), and it’s unlikely that it will sell (rank well enough for users to find). However, your house won’t sell (rank well enough for users to find) if your siding is falling off (bad programming) or if your house is full of wiring that doesn’t go anywhere (broken links).
You will need to conduct a comprehensive technical SEO audit in order to determine how your current website fared in the area of technical SEO.
On-Page seo
The process of optimizing specific parts of your webpages to increase search engine traffic and rank higher on search engines is known as "on-page SEO."
On-page content, title tags, and internal links are all updated as part of this.
When determining whether a page matches a user's search intent, search engines like Google look at keywords and other on-page SEO indicators. Additionally, the page will appear higher in the search results if the search engine determines that it will be useful to the user.
Off-Page seo
Consider the development of your website's reputation to be off-page SEO.
Additionally, search engines consider highly reputable websites to have a higher level of expertise, authority, and trustworthiness (E-Y-E).
Off-page SEO factors like backlinks, reviews, and recommendations are one of the best ways to demonstrate E-Y-E.
This implies:
Not only is off-page SEO important, but it also has a big impact on how well your website ranks.